Media Advocacy to End Violence against Women

VIOLENCE SEXMedia Advocacy to End Violence against Women


Indonesia turnout democracy since 1998 was not possible without media participation. After mass rape in May riot 1998, people start to began and act to stop violence against women. May riot casualties have cause for more than 400 death tolls throughout The Country. And for women, there were evident violence against women occurred, those were women being raped.

This condition of violence against women had been big concerned media for first time. Almost everyday unstopped in a month, newspaper wrote news about it. Although sometimes many women activists annoyed by insensitive journalists who doubt about the rape, and questioning the number of victims, but it was the media role in brought violence against women into matter in social-political discourse.

Media attention then had created attention by international community as well as government. President Habibie paid great concern and accepted to meet with anti violence community in the palace. It was after the meeting with the anti violence activist, mostly women, that President Habibie issued President Decree No. to form National Commission of Anti Violence against Women (VAW). Currently in Indonesia media have privilege to embrace freedom of the press. And VAW was no longer “odd issue”, especially since Law of Eliminating Domestic Violence No.39/ 2004 passed, and before that Indonesia already ratified Convention on Elimination of all Discrimination against Women (CEDAW) (Law No.7/1984). Later on Women Empowerment Minister have promotion ad in television. The electronic and print media continue to cover women’s activist events, but on the other hand VAW still blatantly reproduce by media through stories and news.

The Problem

Violence against women shows in cinema electronic (TV soap opera and criminal news presentation); in content news and stories in print media of which women victims of violence against women as if there were merely passive victims. In this context while there is already law and regulation concerning violence against women, but somehow media is rarely use it as references, or part of their active role in eliminating violence against women.

As indicate by those conditions, there were questions out of my analysis:

Do media, journalists and chief editor, aware of those Law; What was women’s organization did to advocate this Law enforcement; What was the different between 1998 and now in context of media attention to VAW issue; Is there any strategy for women media advocacy to endorse media industry to be more gender sensitive.


In hope that I will find a new strategy for women media advocacy to end VAW and to encourage both women’s movement and media actors to build strong and good relation, and encourage media to held principle of anti violence against women within their news, story and feature. Identify women anti violence activities within women’s movement (women organizations), government and their correlation with media to ‘use’ media as part of the activities: campaign, publication and press conference. To find an effective way in order media would to the activities, and to find a good way of women’s movement and government approach the media for disseminating issues to eliminating violence against women.

The research use multidiscipline analytic, historical context (sociology) and media content analysis. Both using feminist perspectives approach on how was VAW occur and reproduce by media, how was advocacy conduct by women organization to end VAW. And blended analysis to see at whole from Kate Millet ‘Sexual Politics’; Shulamith Firestone ‘Personal Politics’ Dialectic Sex;, feminist media content analysis of Kimberley Naushorf; and media content analysis for from Marsha Jones and Emma Jones, interpretation document from women movement, government and interview leader within the movement. Through this paper it might encourage media to serve as the opposite of what it believed that media love ‘bad news’ could take role to encourage society to act of stopping violence against women.(


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